Our story

HWA began with a simple observation: many talented Habesha women and young people are one practical skill away from new opportunities, but the courses available are expensive, in the wrong language, or written for people who already know the basics.

Four creators — working in marketing, AI, freelancing and content — decided to build the academy they wished existed: short lessons that work on a phone, examples from Ethiopian businesses, and a community where asking a beginner question is normal.

Everything is designed around real life: a mother with twenty free minutes, a student sharing data, an employee learning after work.